The arrival of The Beaumont in 2014 was a hotly anticipated event in the Mayfair hotel scene. Much time and money were spent on the physical building, complete with the much talked about ROOM, a suite which, according to the hotel, allowed the renowned sculptor Sir Antony Gormley to create a cave like space for the occupant to withdraw and completely unwind.
The owners themselves are London restaurant celebrities in their own right: Chris Corbin and Jeremy King, who own some of London’s most popular and stylish dining venues. The pressure was on from the beginning for them to produce a show-stopper for their first venture into the hotel business.
This hotel will appeal to pretty much every luxury traveller. It has an awful lot going for it, first and foremost being its near perfect location in Mayfair, just the merest hop from Selfridges and the designer boutiques of Bond Street. However, as perfect and as beautiful as it is, there are some school-boy flaws in the creation of what should otherwise be the most glittering of hotel gems (as outlined below). But rather like that fabulous pair of Louboutins that you just had to have but pinch you ever so slightly, you forgive them because they are quite simply, gorgeous. The same can be said for The Beaumont.
Personally, I like this hotel a lot. The ambience and decor are sophisticated Americana, 1920s style. The polished wood throughout flows through the elegant bar and the restaurant and is very inviting and ritzy. And I’m obviously not alone in feeling this way: the venues are booked solid every night. If you’re looking for something fresh and new, head to The Beaumont. You won’t be disappointed.
- Daily breakfast for two
- English breakfast
- Room upgrade upon arrival
- Subject to availability
- One-way transfer
- From/to selected London airports or train stations
- Complimentary bar
- In room, including alcohol
- Early check-in / Late check-out
- Subject to availability
- Complimentary Wi-Fi
Exclusive benefits may vary by hotel or hotel group. Exclusive benefits apply when booking the Best Available Rate and are not combinable with any hotel offers or special packages unless stated.
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Believe it or not, there are London cabbies who don’t know where The Beaumont is situated which, I guess, just goes to show it really is the new kid on the block. I happened upon one such driver. After a few circuits around nearby streets, we arrived at the hotel. The doorman was very friendly, and my luggage was carried off to reception.
Given the hotel’s Corbin & King heritage, I was expecting a slick act upon check-in. Not so. Instead, I was welcomed in a manner I have not encountered in a London hotel for years: a pompous meet and greet. It was one of those retro moments, back to the 80s, when attitude from a hotel staff member was still ok: time warp city. I was informed that my room was not available but would be shortly. When I asked how long ‘shortly’ might be, I was quickly dispatched to the bar for coffee. Eventually, not long after, a staff member came to collect me and graciously escorted me to my room.
Rooms and suites
My room, a Classic Double, from design, style, and overall ‘feel good’ factors, is among one of the best of its kind in London. The decor sits somewhere between 1920’s Mayfair and a suite on the original Queen Mary: luxury art-deco with gorgeous polished woods, fabrics in beige and taupe, and brushed brass fittings. Beautifully styled cabinets hide Nespresso machines and a minibar with all sorts of goodies, including non-alcoholic beverages and minibar items on a complimentary basis. Bed linens are gorgeous, soft and fluffy and very indulgent. I have to admit I had a hard time getting out of bed the next morning. Rooms are made to feel larger (at 30 m2 or 312 ft2, these rooms are a little tight for a new build hotel of this standard) with the use of smoked glass mirrors covering one wall.
All in all, the rooms are a masterpiece of tasteful design except for one important issue: if there were more than one guest in the room, there is nowhere to stash or even open suitcases. Luckily for me, I had but one little carry-on bag as otherwise, my only option would have been to open up and completely unpack for the duration. To avoid all this, go for the Premier room type or higher.
In-room technology is wonderfully simple except for the TV remote. While it’s not Bang & Olufsen complicated, it does take a bit of getting used to. Everything else is controlled by flicking a beautifully brushed, brass switch, reminiscent of the 1920s before iPads and touch screens were introduced to control room lights and settings. WiFi is complimentary and is fast and efficient; it works perfectly throughout the entire hotel.
The bathrooms are small for a luxury hotel but are perfectly designed and kitted-out. Beautifully tiled floors flow throughout the bathroom where a separate WC and shower complete the set-up. The lighting is excellent. Note that bathrooms in the Classic Rooms do not have a bathtub.
The usual amenities come in tiny 50 ml containers, but on the bright side, they are from the vintage D.R. Harris & Co toiletry range which I rarely see in my travels and enjoyed very much.
Given Corbin & King’s restaurant heritage in London, one rightly expects a perfect act in The Colony Grill. And on the whole, that’s what you get. A classic experience in superb 1920’s surroundings, restaurant theatre here is subtle and understated.
The menu is a nod to both sides of the Atlantic, and draws from that of a trans-Atlantic crossing, offering favourites including a Reuben sandwich that will excite and delight most diners. Certainly, my American dinner partner that night was waxing lyrical over the choices.
Tables are set with stiffly starched white linen, perfectly polished glassware, and retro silver cutlery and condiment settings. For me, the prowess of a great restaurant is that it works no matter what the occasion. Be it a business dinner, a family get-together, a girls’ night out, or a romantic dinner for two, The Colony Grill delivers the goods, almost perfectly.
And I say almost perfectly because the wait staff kept banging into the back of my chair in their mad dash to serve at breakneck speed, no doubt so they could turn the tables over ASAP. They also required my assistance to move things around on the table to make room for our order. Use a tray I say, and slow down, please. My advice to all who ask is that if you can wait to eat later, say at 9 pm, do so. You won’t be so rushed.
Lastly, something that lately I see more of in restaurants in London, the cover charge. A strange concept from the get-go, I suppose it could be warranted in a stand-alone restaurant, but here, as a guest of the hotel and dining in the only restaurant on the premises, I felt it somehow cheapened the whole experience. Could it be that Messrs Corbin and King still have a way to go to truly understand the luxury hospitality business?
Staff and service
Service at The Beaumont is almost universally excellent. One or two shortcomings during my stay stopped short of the hotel getting a rave review. The problems, namely the pompous and officious staff member upon check-in, and a couple of the restaurant staff let an otherwise top-notch establishment down.
Am I a little harsh? I don’t think so. London’s luxury hospitality providers, The Beaumont’s competitors, consistently deliver excellent service. And so, to excel at the same level, a touch more spit and polish is needed at The Beaumont where perfection is just a hair’s breadth away.
Check-out was fast, efficient and very friendly. Rather surprisingly though, neither myself nor any other guest who was departing at the same time was asked if we enjoyed our stay, a blatant omission for a hotel of this calibre.
How to get here
40 minutes by road from London Heathrow Airport
73 Rooms & Suites
First-hand knowledge from LuxuryBARED members who've been here.
What I liked
loved the rooms; especially gormley suite
What I disliked
not much I dont like