I was eagerly anticipating my stay at the SLS Hotel South Beach, excited to take on board the much touted glitz and glam and be dazzled. I was not disappointed. ‘Only in Miami’ as they say, and for this particular city and this particular hotel that oft-repeated and over-used expression actually holds true, for me at least.
The SLS South Beach could exist nowhere else. Created and designed for Miami and about Miami, it is situated right in the heart of the South Beach strip of hotels – on Collins Avenue – mere steps away from the infamous Lincoln Road where some of the best people watching in the world is on offer under this city’s sunny skies and upbeat vibrancy. Opened in 2012, the SLS is located in a historic art deco building, the sight of the former Ritz Plaza Hotel.
It is, without a doubt, one of the ‘in’ places to stay and be seen in town and while the hotel attracts a younger and more party-friendly crowd than some of the other hotels in the vicinity, with only 140 rooms it feels a lot more intimate than many of its competitive set. Think global concept here however as although it is indeed very South Beach, the hotel also favours other cultures, mainly through its cuisine, namely Latin America, the Med and Asia.
Originally built in 1939, the building has been extensively redesigned under the watchful eye of the grand master of ‘cool’, Philippe Starck. Rooms are a homage to Madame de Pompadour, mistress to Louis XV back in the 18th Century, with fun little twists like mirrors on the ceilings and hanging wall prints giving the rooms a “boudoir” effect.
For those looking for something extraordinary, the Villa Penthouse or Tower Penthouse, designed and created by musician and actor turned creative genius Lenny Kravitz, may be just the ticket. Kravitz has used his design capabilities to create a rather different style of décor for these top suites.
The public spaces here are stunning. As are the restaurants: Bazaar by chef José Andrés, and Katsuya by Master sushi chef, Katsuya Uechi as well as the incredible cocktail bar in the lobby which attracts the local Miami crowd as well as tourists. The beach club, Hyde Beach, is popular with the late night party crowd. This hotel never slows down so for those looking to immerse themselves in the Miami scene, this is definitely the place to be.
- Daily breakfast for two
- Continental breakfast served in the restaurant
- Room upgrade upon arrival
- Subject to availability
- Food & Beverage credit
- US$100 credit to be used during your stay
- Early check-in / Late check-out
- Subject to availability
- Complimentary Wi-Fi
Platinum Member benefits may vary by hotel or hotel group
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