To quote the hotel’s owner, Sir Richard Branson: ‘Business has to be involving, it has to be fun, and it has to exercise your creative instincts.’ Tamadot is a perfect example of how Branson put his own words into action. He created a hotel that continuously develops new concepts and ideas to entertain its guests.
In addition, the hotel offers a lot in terms of beauty and inspiration, including a number of tailor-made activities, many of which are focused around the Eve Branson Foundation, which gives locals employment opportunities by teaching them various handicrafts. Guests can visit these workshops, as well as the dedicated on-site boutique. There are also a number of outdoor pursuits to choose from, including paragliding, quad-biking, horse riding and many interesting treks.
Overlooking a striking valley and sitting beneath the snowcapped High Atlas mountain range, there is nothing else quite like this tranquil retreat, a welcome escape from Marrakech and its buzzing medina. Furthermore, it’s a refreshing 10 degrees cooler than Marrakech, particularly welcome when I visited in the hot month of June.
In the 1940s, the main building was the home of Venetian antique collector and designer Luciano Tempo. His tasteful collections and pieces are displayed in the suites and around the grounds of the hotel, adding history and depth to the destination. The landscaped gardens are now fully mature, home to some cheeky goats, waddling ducks, grumpy camels and plenty of croaking frogs at sunset.
The Kasbah took seven years to renovate but it was well worth the wait. It is now less focused on the Virgin brand and more on the well-being of guests. It offers numerous facilities, including a fully equipped gym, two tennis courts, a billiard room, a kids’ club, a library and ping-pong table, as well as many imaginative dining venues.
Alex Wix |
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