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BRITISH AIRWAYS CLUB WORLD

Club World  A380
London / Hong Kong  September 2015

The Club World product was impressively innovative when British Airways introduced the world’s first lie-flat business class seat fifteen years ago.

While minor cosmetic updates have been made since then, the seat and its features haven’t changed all that much.  What has changed is the amount of competition in business class products amongst the world’s major carriers.  Today, the overall Club World product is below average for the competitive set.  Yes, in fact some elements can only be considered pretty appalling.

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